For Candidates & Individuals
Most people do not lack capability. They lack translation.
No fluffy personal brand nonsense. Just practical career learning, tools and resources built from real Talent, recruitment and career experience.
BrandYOU teaches. Kindtide Career Strategy advises. Career Strategy is personalised; BrandYOU gives you tools you can use yourself. Created by Sarah Purches, founder of Kindtide.
What BrandYOU is about
Their CV reads like a job description. Their LinkedIn profile is too vague to be found. Their career story is there, but it has not been shaped in a way that helps recruiters, hiring managers or future employers quickly understand the value they bring.
BrandYOU complements Career Strategy but serves a different purpose. Some resources may be freely available. Others form part of paid learning programs. Others can be incorporated into Career Strategy or employer-funded Career Transition programs.
BrandYOU fixes that.
What you will learn
Across BrandYOU sessions, you will learn how to sharpen your professional positioning, strengthen your CV, improve your LinkedIn profile, use AI properly without sounding like a corporate robot, and show up in the market with more confidence.
But BrandYOU is not just about telling you what needs to change. It shows you how to change it.
Each session is supported by practical resources, including the BrandYOU workbook and AI Prompt Toolkit, so you can keep working after the webinar and make real improvements to your CV, LinkedIn profile and professional story. The workbook helps you get clear on your value, your career story and your next best steps. The AI Toolkit gives you ready-to-use prompts to help turn that thinking into stronger, sharper, more useful content.
These sessions are practical, honest and built around what actually works in the Australian job market.
No fluffy personal brand nonsense. No “just believe in yourself” motivational confetti. Just clear guidance, smart tools and immediately useful actions you can actually implement.
Get clear on your value, your career story and your next best steps.
Ready-to-use prompts to turn your thinking into stronger, sharper content.
Who it is for
BrandYOU is for people who are ready to stop underselling themselves and start making their experience easier to understand, easier to find and harder to ignore.
Whether you are actively job hunting, quietly exploring your next move, returning after a break, changing direction or simply sick of watching great opportunities go to people who know how to market themselves better, this is for you.
Want more personalised advice?
BrandYOU teaches; Career Strategy advises. If you want personalised work on direction, market positioning and evidence of your value, explore Career Strategy with Yasmin, Principal Career Strategist.
About Sarah Purches
Founder of Kindtide
Sarah Purches is the founder of Kindtide and a senior Talent and People leader with 20+ years of experience across talent acquisition, executive search, employer brand and career advisory.
She has reviewed thousands of CVs, hired across levels and sectors, built talent functions from scratch, and is known for practical, honest guidance that helps people position themselves clearly in the Australian market.
Upcoming sessions
Upcoming BrandYOU webinars and workshops will be listed on the Kindtide Humanitix page. Check there for the next session, or follow Sarah on LinkedIn for new session announcements, career tips and job market insights.
BrandYOU teaches; Career Strategy advises. You never need to buy support to be considered for a role.
Kindtide acknowledges the Wadawurrung People and the Wurundjeri Woi Wurrung People of the Eastern Kulin Nation as the Traditional Custodians of the lands and waters where we live and work across the Bellarine Peninsula and Melbourne.
We recognise their enduring connection to Country and pay our respects to Elders past and present. We honour the strength, wisdom and continuing cultures of First Nations peoples and acknowledge that sovereignty was never ceded.
As a talent practice shaping workplaces across Australia, we have a responsibility to foster fairness, representation and genuine inclusion. We commit to listening, learning and supporting workplaces where First Nations peoples have opportunity, voice and leadership.
May we walk gently, act with integrity and help the tide of equity continue to rise.